Essential experience and requirements:
3+ years of experience in marketing, strategy and building a B2B technology brand from scratch.
Digital Marketing for driving traffic and planning across digital channels, including website, email, search, event, webinars and mobile.
Ability to mine data for opportunities and actionable insights that are not readily apparent.
Proficient with email marketing platforms, managing media campaigns.
Ability to build a robust tracking and organisation system for data-analytics and KPIs, and infuse a strong data-driven culture across teams.
Experience with building and maintaining a network across banks, other financial institutions and consultants.
Being a self-starter with strong work ethics.
Constant and proactive learner.
Responsibilities :
Developing Go-to-market strategies for novel banking technologies and products.
Building and fine-tuning business model and metrics for increasing brand awareness and driving customer engagement.
End to end campaign execution, from strategy to implementation, optimization, reporting and analysis.
Identify and evaluate emerging platforms and channels to lead new tests and growth initiatives.
Manage marketing campaigns across digital channels.
Work closely with management to set and manage monthly and yearly goals for profitable growth.
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